Oasis Redesign

This is a practice exercise in which I redesign an existing product’s branding. This is done purely with the intent to practice and not to criticize or negatively impact the brands name in any way. Oasis is a brand of juice products produced by Lassonde Inc. that is 100% juice, has no added sugar and is proudly Canadian. My idea was to take their current logo and packaging and turn it into a more fun and bubbly representation of Oasis.

Inspired by warm sunny days, where you would want to be cooling off at an oasis, the logo’s O has become the sun. Featuring curvy letters and round serifs, this logo embraces fun, freedom, and nature itself. I wanted the Logo to have a more human, natural touch, so it was hand drawn.